50 teams from different IPTA/IPT will be given a RM1,000 reimbursable budget. The teams have to create an awareness campaign within the vicinity of the college. The team has to increase the likes on their team FB page.
An added element of this activity would be each college student will need to co-sign a “I-Pledge” with the PM. The pledge is stating that the student will give Public Transport a fair shot before even purchasing a private vehicle.
Each team will have a 12 man team. The team that has the most pledges and FB likes will be declared winner.
OBJECTIVE:
Awareness would be localised and 30% of team members will be members of the Treasurer Hunt, so they can share their experience of using Public Transport amongst their peers. Sponsor organisation will have to host team for 1 day training session and to train them as Public Transport ambassadors.
To use the Student Power and Social Media as Public Transport Ambassadors.
PRIZE MONEY
The winners will receive an award, trophy and cash prize of
RM 10,000 (1st place)
RM 7,000 (2nd place)
RM 5,000 (3rd place)
In addition there will be various prizes for sub competition within the events. Prizes, for most innovative use of Public Transport, most viralled Tweet/FB Posting or Instagram for individuals and well as teams
Plus each student will receive an exciting goodie bag and an exclusive T-Shirt.
