4PAM will work with all stakeholders, Town Councils, , Traffic Police, Bus and Rail Operators, E-hailing operators and Media owners to work towards this awareness campaign.
The project will run for 6 months from Jun 2018 – Dec 2018. The idea is to remind Private Car Vehicle Owners every Thursday via Social Media and main stream media on the need to use plan the route on Friday, (the most traffic prone day of the week). We believe 20% – 25% of the city congestion can be reduced with this simple measure. In addition to reminders, we will work with the Traffic Police to ensure that bus lanes will be strictly enforced and only allowed for Busses and Taxis. E-hailing companies have agreed to provide no tariff hikes during peak periods. Many other initiatives with food operators will be provided to encourage private car vehicles to “ditch” the Car on Friday.
We believe this will make the way and move the private car owner to make public transport a preferred mode of transport rather than a last option mode of transport. 4PAM has started discussion with various parties as early as last year and believe we should get the relevant approvals by the end of the 1st Quarter.